Why Mail?


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Increase Profits & Reduce Costs

Though it's been around for over 140 years, Direct Mail Marketing is still a relevant and affordable way to generate new business worldwide. Here's why:

Direct Mail Leads Costs Less
Medium Cost Per Lead / Order
Direct Mail (letter-size) $51.40
Pay-Per-Click $52.58
Print Advertising $60.52
Telemarketing $190.49
Email $55.24

*Source: DMA, 2012 Response Rate Report

Direct Mail is Memorable

A study from Millward Brown, the world's second largest market researcher, strongly suggests that our brains establish a stronger emotional connection with something tangible versus something virtual. The "real" experience has a higher chance of becoming memory. It generates stronger emotions and helps develop better brand associations.

Consumers Like to Get Information Via Direct Mail

Consumers, while using more ways to get information, have a clear preference for how they would like information provided.

An ICOM survey found that 18-34 year olds prefer, by a wide margin, to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms.

Preferred Method of Receiving Various Types of Information

Canada

Health
Products
Other
How Canadian customers prefer to hear about Health Information
Information Mail News Insert Other Internet Email
Sensitive Health 43% 3% 24% 12% 9%
Prescription 41% 4% 23% 10% 11%
Treatment for Specific Conditions 39% 3% 22% 17% 9%
General Health 37% 7% 20% 19% 11%
OTC Medication 34% 19% 14% 12% 9%
How Canadian customers prefer to hear about Household Products
Information Mail News Insert Other Internet Email
Personal Care 36% 27% 7% 11% 13%
Food Products 35% 34% 3% 12% 13%
Cleaning Products 32% 34% 5% 11% 11%
Other Product 32% 32% 6% 12% 11%
Household Services 30% 22% 7% 10% 8%
How Canadian customers prefer to hear about other types of information
Information Mail News Insert Other Internet Email
Travel 25% 12% 5% 30% 17%
Insurance 43% 6% 13% 13% 9%
Charities 34% 10% 11% 14% 10%
Financial Services 40% 5% 12% 13% 9%

United States

Health
Products
Other
How American customers prefer to hear about Health Information
Information Mail News Insert Other Internet Email
Sensitive Health 42% 4% 23% 14% 9%
Prescription 38% 6% 27% 9% 9%
Treatment for Specific Conditions 39% 4% 22% 19% 9%
General Health 34% 10% 17% 21% 12%
OTC Medication 34% 17% 17% 12% 11%
How American customers prefer to hear about Household Products
Information Mail News Insert Other Internet Email
Personal Care 37% 25% 9% 12% 10%
Food Products 36% 30% 6% 12% 11%
Cleaning Products 34% 32% 8% 11% 9%
Other Product 33% 29% 8% 12% 9%
Household Services 31% 17% 9% 9% 6%
How American customers prefer to hear about other types of information
Information Mail News Insert Other Internet Email
Travel 28% 7% 6% 11% 13%
Insurance 38% 5% 13% 12% 8%
Charities 35% 5% 13% 11% 8%
Financial Services 40% 4% 12% 12% 7%

Marketers must employ a fully integrated data-driven multichannel, multi-touch approach in order to ensure maximum engagement with customers. An integrated approach that includes Direct Mail Marketing, is the best strategy to increase sales, brand awareness and loyal customers.

Not sure what Direct Mail solution is right for you? We can help.

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